RR08

The final two chapters of Heskett are basically summarizing what has been said and where design is headed. In Chapter 9 they talk about the 3 contextual influence: Professional organization, business context and governmental regulations. The one that I find the most interesting is the first, as unlike many other professions with broad fields (med, law, etc.), design barely holds a central organization which holds standards for those entering the profession. With this they also talk about how designers have to work either for large corporations looking to better their products and their company as a whole or for small or medium enterprises (SME), niche companies, which lead a product/trend field. The last has to do with governmental influence with regulations on dimensions, product emissions, how green it is, etc.
At the end of the chapter they define a fourth context as the broad public's perception of design. Despite having vast amounts of research on consumers by producers, their is little know on the publics stance on design in the world.
The last chapter seems to be concerned more with where the improvement of world is going rather than design. It does mention how design is involved, pointing out that the global economy shouldn't and isn't run by just a few large companies, and that there are smaller companies, like mentioned in Chapter 9, that go to influence the global market and future. They also spoke a lot about poverty and third world countries, being important in the process, as they are industrialized they will and are taking away from the workers of a companies' home country, and how designers will be essential to keep smaller companies, who are not outsourcing, up to speed with the major corporations through design.